@font-face{font-family:AWFutura;src:url('/assets/futura-bold-condensed-original.otf') format('opentype');font-weight:400;font-style:normal;font-display:swap}
:root{--ink:#080808;--paper:#f9f9f7;--green:#ceff00;--body:Montserrat,Arial,Helvetica,sans-serif;--display:'canada-type-gibson',AWFutura,Impact,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px;overflow-x:clip}body{margin:0;background:var(--ink);color:#fff;font:400 16px/1.7 var(--body);overflow-x:clip}body,main{width:100%;min-width:0}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}img,video{display:block;width:100%;max-width:100%}figure,p,h1,h2,ul{margin:0}a,button{touch-action:manipulation}a:focus-visible,button:focus-visible,video:focus-visible{outline:3px solid var(--green);outline-offset:6px}.section-green a:focus-visible,.section-light a:focus-visible{outline-color:#080808}h1,h2,.hero-line{font-family:var(--display);font-weight:900;line-height:.98;letter-spacing:-.04em;text-wrap:balance}h2{font-size:clamp(46px,5.25vw,76px)}p{max-width:100%}.eyebrow{font-size:10px;line-height:1.5;letter-spacing:.15em;font-weight:700}.page-width{width:min(1280px,88%);margin-inline:auto}.section-dark{background:var(--ink);color:#fff}.section-light{background:var(--paper);color:var(--ink)}.section-green{background:var(--green);color:var(--ink)}.angle-top{position:relative;padding-top:130px;clip-path:polygon(0 36px,100% 0,100% 100%,0 100%);margin-top:-36px}.section-label{margin-bottom:27px}.section-label>span{margin-right:13px;opacity:.55}.section-rule{display:flex;align-items:center;gap:12px;width:175px;margin-bottom:32px}.section-rule span{font-family:AWFutura,Impact,sans-serif;font-size:19px;line-height:1}.section-rule i{height:2px;background:currentColor;flex:1}.section-copy p:not(.eyebrow){margin-top:23px;max-width:450px}.outline-button,.primary-button{display:inline-flex;align-items:center;justify-content:center;gap:30px;padding:14px 25px;border:1px solid;border-radius:30px;font-size:11px;font-weight:700;line-height:1.4;letter-spacing:.035em;transition:background .2s,color .2s}.outline-button:hover{background:var(--ink);color:white}.primary-button{background:var(--ink);color:#fff;border-color:var(--ink);padding:19px 27px;letter-spacing:.01em}.primary-button:hover{background:var(--green);color:var(--ink)}.text-link{display:inline-flex;align-items:center;gap:22px;font-size:10px;font-weight:700;letter-spacing:.065em;border-bottom:1px solid currentColor;padding-bottom:8px}.text-link:hover{color:#98b900}.section-dark .text-link:hover{color:var(--green)}.skip-link{position:fixed;top:12px;left:12px;padding:10px 20px;background:white;color:black;transform:translateY(-160%);z-index:100}.skip-link:focus{transform:none}
.site-header{position:absolute;z-index:3;top:0;left:0;right:0;display:flex;align-items:center;justify-content:space-between;padding:30px 4.5%;color:white}.aw-wordmark{font-family:var(--display);font-size:27px;font-weight:900;line-height:.83;letter-spacing:-.045em;display:inline-block}.aw-wordmark span{color:var(--green)}.back-link{font-size:11px;letter-spacing:.08em;font-weight:700;display:flex;gap:12px;align-items:center}.back-link>span{font-size:23px;font-weight:400}.back-link:hover{color:var(--green)}
.film-hero{height:min(78svh,850px);min-height:570px;position:relative;overflow:hidden;background:#181818}.film-hero>video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 50%}.hero-shade{position:absolute;inset:0;background:linear-gradient(180deg,#0008 0%,#0001 40%,#0009 100%);pointer-events:none}.hero-bottom{position:absolute;bottom:67px;left:6%;right:6%;display:flex;align-items:flex-end;justify-content:space-between;gap:30px}.hero-bottom .eyebrow{margin-bottom:17px}.hero-line{font-size:clamp(52px,6vw,86px);line-height:.94;letter-spacing:-.035em}.watch-link{display:flex;align-items:center;gap:15px;font-size:11px;line-height:1.4;font-weight:700;letter-spacing:.035em;flex-shrink:0}.watch-link small{display:block;font-size:8px;letter-spacing:.13em;font-weight:400;margin-top:6px}.play-circle{display:grid;place-items:center;width:61px;height:61px;border:1px solid #fffa;border-radius:50%;font-size:16px;padding-left:3px;transition:background .2s,color .2s}.watch-link:hover .play-circle{background:var(--green);color:black;border-color:var(--green)}.motion-button{position:absolute;top:120px;right:4.5%;font-size:8px;letter-spacing:.1em;background:#0003;border:1px solid #fff8;color:white;border-radius:25px;padding:8px 12px}
.project-banner{position:relative;background:var(--green);color:var(--ink);clip-path:polygon(0 28px,100% 0,100% calc(100% - 28px),0 100%);margin-top:-29px;z-index:2;padding:66px 0 68px}.banner-inner{width:min(1340px,88%);margin:auto;display:flex;align-items:center;justify-content:space-between;gap:35px}.project-banner .eyebrow{margin-bottom:18px;font-size:9px}.project-banner h1{font-size:clamp(54px,7.8vw,112px);line-height:.9;letter-spacing:-.05em}.project-banner h1 span{font-family:var(--body)}.banner-aside{display:flex;flex-direction:column;align-items:flex-end;justify-content:space-between;gap:10px;padding-top:10px}.banner-aside p{font-size:9px;letter-spacing:.06em;font-weight:700;line-height:1.65}.banner-arrow{font:400 105px/.8 Arial,sans-serif}
.overview{padding:90px 0 136px;margin-top:-27px}.overview-layout{display:grid;grid-template-columns:.8fr 1.3fr;gap:12%}.client-logo{width:210px;height:auto;object-fit:contain;max-height:120px;margin-bottom:43px}.fact-title{color:#a8a8a8;margin-bottom:18px}.services{list-style:none;padding:0;line-height:2.1;font-size:12px;color:#d0d0d0}.services li::before{content:'+';margin-right:12px;color:var(--green)}.project-facts .text-link{margin-top:35px}.overview-copy h2{font-size:clamp(44px,4.5vw,65px);margin-bottom:28px}.overview-copy p:not(.eyebrow){font-size:15px;color:#c6c6c6;max-width:565px;margin-top:20px}.overview-copy .lead-out{font-weight:700;color:#fff!important}.project-facts{padding-top:8px}
.direction{padding-bottom:145px}.split-section{display:grid;grid-template-columns:1fr 1.02fr;align-items:center;gap:12%}.direction-photo img{aspect-ratio:4/5;object-fit:cover}.editorial-photo figcaption{font-size:9px;font-weight:600;letter-spacing:.09em;margin-top:14px}.section-copy .outline-button{margin-top:30px}.section-copy p{font-size:14px;line-height:1.8}
.production{padding-bottom:134px}.film-intro{display:grid;grid-template-columns:1fr .85fr;gap:12%;align-items:end;margin-bottom:55px}.film-intro h2{font-size:clamp(48px,5.5vw,79px)}.film-copy{max-width:415px;padding-bottom:5px}.film-copy p{font-size:15px;color:#c6c6c6;margin-bottom:22px}.film-copy .text-link{margin-top:11px}.film-stage video{aspect-ratio:720/406;background:#181818;object-fit:contain}.film-caption{display:flex;justify-content:space-between;gap:15px;font-size:9px;letter-spacing:.08em;font-weight:600;margin-top:18px}.film-caption>span:last-child{color:#bbb}.film-caption>span:last-child>span{color:var(--green);font-size:18px;margin-left:12px}
.photography{padding-bottom:139px}.gallery-heading{display:grid;grid-template-columns:1.3fr .7fr;align-items:end;gap:10%;margin-bottom:50px}.gallery-heading .eyebrow{margin-bottom:22px}.gallery-heading>p{font-size:14px;max-width:310px}.gallery-heading h2{font-size:clamp(46px,5vw,72px)}.photo-layout{display:grid;grid-template-columns:1fr 1.25fr 1fr;gap:15px;align-items:start}.photo-layout figure{overflow:hidden;background:#e3e1de}.photo-layout img{height:100%;width:100%;object-fit:cover}.photo-layout .photo-tall{aspect-ratio:4/5.2}.photo-layout .photo-square{aspect-ratio:1;margin-top:36px}.second-row{margin-top:15px;grid-template-columns:1.25fr 1fr .8fr;align-items:end}.second-row figure{aspect-ratio:1.15}.second-row figure:nth-child(2){aspect-ratio:1}.second-row figure:nth-child(3){aspect-ratio:4/5}.image-credit{margin-top:25px;font-size:9px;letter-spacing:.09em;font-weight:600}
.campaigns{padding-bottom:139px}.campaign-heading{display:grid;grid-template-columns:1.1fr .8fr;align-items:end;gap:12%;margin-bottom:57px}.campaign-heading>div:last-child{max-width:435px;color:#c6c6c6;font-size:15px}.campaign-heading>div:last-child p+p{margin-top:23px}.campaign-gallery{display:grid;grid-template-columns:1fr 1fr 1fr;gap:26px;align-items:start}.campaign-gallery figure:nth-child(2){margin-top:44px}.campaign-gallery img{height:auto;width:100%}.campaign-gallery figcaption{font-size:8px;font-weight:600;letter-spacing:.07em;display:flex;justify-content:space-between;gap:8px;margin-top:16px}.campaign-gallery figcaption>span:last-child{color:var(--green);font-size:18px;line-height:1}.archive-note{font-size:10px;color:#aaa;margin-top:35px}
.results{padding-bottom:144px}.result-heading{display:flex;justify-content:space-between;gap:35px;align-items:end}.result-heading h2{font-size:clamp(48px,5.8vw,83px)}.result-heading>p{font-size:14px;line-height:1.5;flex-shrink:0;padding-bottom:4px}.result-numbers{display:grid;grid-template-columns:1fr .3fr 1fr;gap:24px;align-items:center;border-top:1px solid #08080866;border-bottom:1px solid #08080866;padding:45px 0;margin-top:48px}.result-numbers>div{display:flex;flex-direction:column}.metric-label{font-size:9px;font-weight:700;letter-spacing:.12em;margin-bottom:18px}.result-numbers strong{font-family:var(--display);font-weight:900;font-size:clamp(65px,8.5vw,122px);line-height:1;letter-spacing:-.055em}.result-numbers>div>span:last-child{font-size:10px;margin-top:14px}.metric-arrow{font:400 80px/1 Arial;text-align:center}.views-chart{margin-top:43px}.views-chart>figcaption{font-size:10px;font-weight:700;letter-spacing:.1em;margin-bottom:26px}.bar-row{margin-bottom:18px;display:grid;grid-template-columns:150px 1fr;gap:25px;align-items:center}.bar-label{display:flex;flex-direction:column;font-size:10px;line-height:1.5}.bar-label>span{font-size:8px;letter-spacing:.1em}.bar-label strong{font-weight:700;font-size:15px}.bar-track{width:100%;height:25px;border-left:1px solid #080808;background:#08080812;position:relative}.bar-track>span{display:block;height:100%;background:#080808}.before-bar{width:.1%;min-width:1px}.after-bar{width:100%}.chart-axis{margin-left:175px;display:flex;justify-content:space-between;font-size:9px;border-top:1px solid #08080866;padding-top:8px}.views-chart>p{font-size:10px;line-height:1.6;max-width:710px;margin-top:21px;opacity:.8}.result-takeaway{max-width:650px;font-size:18px;line-height:1.6;font-weight:600;margin-top:40px}
.next-step{padding-bottom:115px}.next-layout{display:grid;grid-template-columns:1.1fr 1fr;gap:12%;align-items:center}.next-step h2{margin-top:25px;font-size:clamp(50px,6vw,86px)}.next-step h2>span{color:#8bad00}.next-copy>p:first-child{max-width:420px;font-size:15px;margin-bottom:28px}.booking-note{font-size:10px;color:#555;margin-top:15px}.next-copy>.text-link{margin-top:39px}.site-footer{text-align:center;padding:70px 6% 30px}.footer-wordmark{font-size:60px}.site-footer>p{font-size:9px;font-weight:600;letter-spacing:.09em;margin-top:25px}.footer-bottom{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #ffffff40;font-size:10px;color:#aaa;max-width:1280px;margin:55px auto 0;padding-top:23px}.footer-bottom a:hover{color:var(--green)}
@media(min-width:1700px){.film-hero{height:820px}.page-width{width:min(1380px,88%)}.banner-inner{width:min(1440px,88%)}}
@media(max-width:1000px){.page-width{width:88%}.split-section,.overview-layout,.film-intro,.campaign-heading,.next-layout{gap:7%}.result-heading{display:block}.result-heading>p{margin-top:24px}.project-banner h1{font-size:9vw}.banner-aside p{font-size:8px}.banner-arrow{font-size:80px}.gallery-heading{gap:6%}.campaign-gallery{gap:18px}.result-numbers strong{font-size:10vw}}
@media(max-width:700px){
  body{font-size:14px}.page-width{width:calc(100% - 44px)}.eyebrow{font-size:9px;letter-spacing:.1em}h2{font-size:clamp(43px,11vw,64px)}.angle-top{clip-path:polygon(0 18px,100% 0,100% 100%,0 100%);margin-top:-18px;padding-top:82px}.section-rule{width:135px;margin-bottom:25px}.section-label{margin-bottom:20px}.site-header{padding:26px 23px}.aw-wordmark{font-size:24px}.back-link{font-size:9px;gap:8px}.back-link>span{font-size:20px}.film-hero{height:76svh;min-height:530px;max-height:760px}.film-hero>video{object-position:51% 50%}.hero-bottom{left:23px;right:23px;bottom:48px;display:block}.hero-line{font-size:clamp(44px,12.5vw,68px)}.hero-bottom .eyebrow{font-size:8px;margin-bottom:16px}.watch-link{margin-top:26px;font-size:10px;gap:12px}.watch-link small{font-size:7px}.play-circle{width:43px;height:43px;font-size:12px}.motion-button{top:100px;right:23px;font-size:7px;padding:7px 10px}.project-banner{clip-path:polygon(0 16px,100% 0,100% calc(100% - 16px),0 100%);margin-top:-17px;padding:45px 0 48px}.banner-inner{width:calc(100% - 44px);gap:12px;align-items:flex-end}.project-banner .eyebrow{font-size:7px;margin-bottom:16px}.project-banner h1{font-size:clamp(40px,10.8vw,72px);line-height:.94;letter-spacing:-.045em}.banner-aside{padding:0;align-self:center}.banner-aside p{display:none}.banner-arrow{font-size:44px}.overview{padding:61px 0 89px;margin-top:-15px}.overview-layout{display:flex;flex-direction:column;gap:54px}.project-facts{padding-top:0;display:grid;grid-template-columns:1fr 1fr;gap:0 22px}.client-logo{grid-column:1/-1;width:165px;max-height:85px;margin-bottom:25px}.fact-title{grid-column:1/-1;margin-bottom:12px;font-size:8px}.services{grid-column:1;grid-row:auto;font-size:10px;line-height:2}.project-facts .text-link{align-self:start;justify-self:end;margin-top:4px;gap:9px;font-size:8px;white-space:nowrap}.overview-copy h2{font-size:clamp(44px,12vw,64px);margin-bottom:23px}.overview-copy p:not(.eyebrow){font-size:13px;line-height:1.8}.direction{padding-bottom:90px}.split-section{display:flex;flex-direction:column;gap:38px}.direction-photo{width:100%}.direction-photo img{aspect-ratio:1.05;object-position:50% 43%}.editorial-photo figcaption{font-size:8px}.section-copy{width:100%}.section-copy p:not(.eyebrow){font-size:13px;margin-top:20px}.section-copy .outline-button{margin-top:26px}.outline-button{font-size:9px;padding:13px 20px}.production{padding-bottom:90px}.film-intro{display:block;margin-bottom:33px}.film-intro h2{font-size:clamp(46px,12vw,66px)}.film-copy{margin-top:30px;max-width:100%}.film-copy p{font-size:13px;margin-bottom:18px}.film-copy .text-link{margin-top:5px}.film-stage{width:calc(100% - 24px)}.film-caption{padding:0 10px;font-size:7px;margin-top:13px}.film-caption>span:last-child>span{font-size:13px;margin-left:5px}.photography{padding-bottom:91px}.gallery-heading{display:block;margin-bottom:30px}.gallery-heading h2{font-size:clamp(43px,11.7vw,65px)}.gallery-heading>p{font-size:13px;margin-top:25px;max-width:340px}.gallery-heading .eyebrow{font-size:8px;margin-bottom:20px}.photo-layout{gap:12px;grid-template-columns:1fr 1fr;align-items:start}.photo-layout .photo-tall{aspect-ratio:4/5.2}.photo-layout .photo-square{margin-top:22px;aspect-ratio:1}.photo-layout>.photo-tall:nth-child(3){grid-column:1/-1;width:66%;justify-self:center;aspect-ratio:4/5;margin-top:4px}.second-row{margin-top:22px;grid-template-columns:1fr 1fr;gap:12px;align-items:start}.second-row figure{aspect-ratio:1}.second-row figure:nth-child(2){aspect-ratio:1;margin-top:22px}.second-row figure:nth-child(3){grid-column:1/-1;width:66%;justify-self:center;aspect-ratio:4/5;margin-top:4px}.image-credit{font-size:7px;margin-top:18px}.campaigns{padding-bottom:88px}.campaign-heading{display:block;margin-bottom:35px}.campaign-heading>div:last-child{font-size:13px;margin-top:29px}.campaign-heading>div:last-child p+p{margin-top:18px}.campaign-gallery{grid-template-columns:1fr 1fr;gap:25px 14px}.campaign-gallery figure:nth-child(2){margin-top:30px}.campaign-gallery figure:nth-child(3){width:72%;grid-column:1/-1;margin-top:0;justify-self:center}.campaign-gallery figcaption{font-size:7px;letter-spacing:0;margin-top:12px}.archive-note{font-size:9px;margin-top:26px}.results{padding-bottom:89px}.result-heading h2{font-size:clamp(41px,10.8vw,64px);letter-spacing:-.045em}.result-heading>p{font-size:13px;margin-top:22px}.result-numbers{grid-template-columns:1fr .16fr .85fr;gap:8px;padding:29px 0;margin-top:30px}.metric-label{font-size:7px;letter-spacing:.055em;margin-bottom:13px}.result-numbers strong{font-size:clamp(42px,12.5vw,72px)}.result-numbers>div>span:last-child{font-size:7px;margin-top:10px}.metric-arrow{font-size:28px}.views-chart{margin-top:32px}.views-chart>figcaption{font-size:8px;margin-bottom:23px}.bar-row{grid-template-columns:95px 1fr;gap:14px;margin-bottom:17px}.bar-label>span{font-size:7px}.bar-label strong{font-size:12px}.bar-track{height:22px}.chart-axis{margin-left:109px;font-size:7px}.chart-axis>span:nth-child(2),.chart-axis>span:nth-child(4){display:none}.views-chart>p{font-size:9px;margin-top:17px}.result-takeaway{font-size:15px;margin-top:30px}.next-step{padding-bottom:79px}.next-layout{display:block}.next-step h2{font-size:clamp(48px,12.7vw,70px);margin-top:22px}.next-step .eyebrow{font-size:7px}.next-copy{margin-top:32px}.next-copy>p:first-child{font-size:13px;margin-bottom:25px}.primary-button{padding:17px 21px;font-size:10px;gap:20px;max-width:100%}.booking-note{font-size:9px}.next-copy>.text-link{font-size:9px;margin-top:30px}.site-footer{padding:58px 22px 25px}.footer-wordmark{font-size:48px}.site-footer>p{font-size:8px;margin-top:22px}.footer-bottom{font-size:8px;gap:16px;margin-top:38px;padding-top:20px}
}
@media(max-width:370px){.banner-arrow{display:none}.project-banner h1{font-size:11.2vw}.project-facts{grid-template-columns:1fr}.project-facts .text-link{grid-column:1;justify-self:start;margin-top:20px}.result-numbers{gap:5px}.metric-label{font-size:6px}.footer-bottom{flex-direction:column;align-items:center}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}.film-hero>video{opacity:0}.film-hero{background:linear-gradient(#0004,#0004),url('/assets/work-previews/volcano.jpg') center/cover}.motion-button{display:none}}

/* Shared proportions: one content width, predictable media frames, and tighter rhythm. */
:root{--content-width:1160px}
.page-width,.banner-inner{width:min(var(--content-width),88%)}
.page-width>*,.banner-inner>*{min-width:0}
h2{font-size:clamp(40px,4.6vw,64px);line-height:1.01}
.film-hero{height:68svh;min-height:460px;max-height:670px}
.hero-bottom{left:max(6%,calc((100% - 1160px)/2));right:max(6%,calc((100% - 1160px)/2));bottom:62px}
.hero-line{font-size:clamp(46px,5vw,72px)}
.project-banner{padding:57px 0 60px}
.project-banner h1{font-size:clamp(48px,6.5vw,92px);line-height:.96}
.banner-arrow{font-size:80px}
.banner-aside p{font-size:9px}
.overview{padding:75px 0 110px}
.overview-layout{grid-template-columns:.78fr 1.22fr;gap:10%}
.overview-copy h2{font-size:clamp(40px,4.1vw,58px)}
.angle-top{padding-top:100px}
.direction,.production,.photography,.campaigns{padding-bottom:110px}
.split-section{grid-template-columns:1fr 1fr;gap:9%}
.direction-photo{width:100%;max-width:470px}
.direction-photo img{aspect-ratio:4/5;max-height:550px;object-fit:cover}
.section-copy p:not(.eyebrow){margin-top:20px}
.section-copy .outline-button{margin-top:25px}
.film-intro{grid-template-columns:1fr .9fr;gap:9%;margin-bottom:40px}
.film-intro h2{font-size:clamp(42px,4.5vw,64px)}
.film-stage{width:min(1040px,88%)}
.film-caption{margin-top:14px}
.gallery-heading{grid-template-columns:1.25fr .75fr;gap:9%;margin-bottom:35px}
.gallery-heading h2{font-size:clamp(40px,4.5vw,64px)}
.photo-layout{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;align-items:start}
.photo-layout figure,.photo-layout .photo-tall,.photo-layout .photo-square{aspect-ratio:1;margin:0;width:100%}
.photo-layout img{height:100%;width:100%;object-fit:cover}
.campaign-heading{grid-template-columns:1fr .9fr;gap:9%;margin-bottom:38px}
.campaign-gallery{gap:24px;align-items:start}
.campaign-gallery figure:nth-child(2){margin-top:0}
.campaign-gallery img{aspect-ratio:3/4;object-fit:contain;object-position:50% 50%}
.results{padding-bottom:110px}
.result-heading h2{font-size:clamp(42px,4.9vw,70px)}
.result-numbers{margin-top:35px;padding:33px 0;grid-template-columns:1fr .25fr 1fr}
.result-numbers strong{font-size:clamp(58px,7.7vw,108px)}
.metric-arrow{font-size:65px}
.result-takeaway{font-size:16px;margin-top:30px}
.next-step{padding-bottom:95px}
.next-layout{grid-template-columns:1fr 1fr;gap:9%}
.next-step h2{font-size:clamp(43px,5.2vw,74px)}
.next-step h2>span{color:var(--green)}
.site-footer{padding-top:55px}
.footer-wordmark{font-size:53px}
@media(min-width:1700px){.film-hero{height:670px}.page-width,.banner-inner{width:1160px}}
@media(max-width:1000px) and (min-width:701px){
 .overview-layout,.split-section,.film-intro,.campaign-heading,.next-layout{gap:7%}
 .campaign-gallery{gap:16px}.result-heading h2{font-size:5.8vw}
 .film-intro h2,.section-copy h2{font-size:5.4vw}
 .direction-photo img{aspect-ratio:4/5}
}
@media(max-width:700px){
 .page-width,.banner-inner{width:calc(100% - 40px)}
 h2,.overview-copy h2,.film-intro h2,.gallery-heading h2,.result-heading h2,.next-step h2{font-size:clamp(35px,10vw,55px);line-height:1.03;letter-spacing:-.04em}
 .film-hero{height:69svh;min-height:440px;max-height:590px}
 .site-header{padding:24px 21px}.aw-wordmark{font-size:22px}
 .hero-bottom{left:21px;right:21px;bottom:43px}
 .hero-line{font-size:clamp(40px,11.2vw,60px);line-height:.99}
 .hero-bottom .eyebrow{font-size:7px;margin-bottom:12px}
 .watch-link{margin-top:23px}.play-circle{width:40px;height:40px}
 .project-banner{padding:39px 0 42px}
 .project-banner h1{font-size:clamp(36px,9.8vw,63px);line-height:.98;letter-spacing:-.045em}
 .banner-aside{display:none}.project-banner .eyebrow{margin-bottom:13px}
 .overview{padding:50px 0 77px}.overview-layout{gap:39px}
 .client-logo{width:150px;margin-bottom:22px}
 .section-label{margin-bottom:18px}.overview-copy h2{margin-bottom:22px}
 .overview-copy p:not(.eyebrow),.section-copy p:not(.eyebrow),.film-copy p,.campaign-heading>div:last-child,.next-copy>p:first-child{font-size:13px;line-height:1.75}
 .angle-top{padding-top:68px}
 .direction,.production,.photography,.campaigns,.results{padding-bottom:78px}
 .split-section{gap:30px}.direction-photo{max-width:470px}
 .direction-photo img{aspect-ratio:1;max-height:none;object-position:50% 42%}
 .section-rule{margin-bottom:22px}.section-copy .outline-button{margin-top:23px}
 .film-intro{margin-bottom:28px}.film-copy{margin-top:24px}
 .film-stage{width:calc(100% - 24px)}.film-caption{font-size:6.5px;letter-spacing:.035em;gap:10px}
 .gallery-heading{margin-bottom:27px}.gallery-heading>p{margin-top:20px;font-size:13px}
 .photo-layout{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
 .photo-layout figure,.photo-layout .photo-tall,.photo-layout .photo-square,.photo-layout>.photo-tall:nth-child(3){grid-column:auto;grid-row:auto;width:100%;aspect-ratio:1;margin:0;justify-self:stretch}
 .image-credit{font-size:7px;letter-spacing:.035em;margin-top:17px}
 .campaign-heading{margin-bottom:28px}.campaign-heading>div:last-child{margin-top:23px}
 .campaign-gallery{gap:22px 14px;grid-template-columns:repeat(2,minmax(0,1fr))}
 .campaign-gallery figure:nth-child(2){margin-top:0}
 .campaign-gallery figure:nth-child(3){width:calc((100% - 14px)/2);grid-column:1/-1;justify-self:center;margin-top:0}
 .campaign-gallery img{aspect-ratio:3/4;object-fit:contain}
 .campaign-gallery figcaption{font-size:6.5px;gap:5px;letter-spacing:0;line-height:1.5}
 .archive-note{margin-top:23px}
 .result-heading>p{font-size:12px;margin-top:18px}
 .result-numbers{grid-template-columns:1fr .15fr .85fr;gap:7px;padding:27px 0;margin-top:27px}
 .result-numbers strong{font-size:clamp(39px,11.8vw,65px);letter-spacing:-.06em}
 .metric-arrow{font-size:25px}.metric-label{font-size:6.5px;margin-bottom:12px;letter-spacing:.04em}
 .result-numbers>div>span:last-child{font-size:6.5px}
 .views-chart{margin-top:28px}.bar-row{grid-template-columns:88px 1fr;gap:12px}
 .chart-axis{margin-left:100px}.views-chart>p{font-size:8px}
 .result-takeaway{font-size:14px;line-height:1.6;margin-top:25px}
 .next-step{padding-bottom:65px}.next-step h2{font-size:clamp(39px,11vw,60px)}
 .next-copy{margin-top:26px}.primary-button{font-size:9px;gap:18px;padding:16px 20px}
 .next-copy>.text-link{font-size:8px;margin-top:27px}
 .site-footer{padding:46px 20px 24px}.footer-wordmark{font-size:43px}
 .footer-bottom{font-size:7px;margin-top:33px}.site-footer>p{font-size:7px}
}